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Marketing

MarketingBy selecting MM students will obtain advance marketing knowledge as well as knowledge from other complementary and supporting disciplines. Here, focus is on targeting and communicating buyers and subsequent development oftheir loyalty. MM allows meeting customers’ needs and changing preferences. Students will be able to develop products and services, and to create promotional messages in such a way to add value to organizations where they will work. Sign up.

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The structure of the study program

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First year

Obligatory subjects:

  • Economics Basics
  • Principles of Management
  • Management Accounting
  • Еnglish Language 1
  • Business Law
  • Principles of Marketing
  • English Language 2

Elective subjects 1:

  • EU Environment
  • Entrepreneurship Economy

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[one_third]

Second year

Obligatory subjects:

  • Financial Management
  • Quantitative methods for business
  • English language 3
  • Business Informatics
  • Business Statistics
  • Еnglish language 4

Elective subjects 2:

  • Public Sector Management
  • Quality Management

Elective subjects 3:

  • Investment Management
  • Organizational Behavior

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[one_third]

Third year

Obligatory subjects:

  • Strategic Management
  • Service Management and Marketing

Module – Marketing Management

Obligatory subjects:

  • Маrketing research
  • Customer Behavior
  • Integrated Marketing Communications

Elective subjects 4:

  • Marketing Management
  • Digital Media in Marketing

Elective subjects 5:

  • Reputation and Relationship Management
  • International Business

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